Millions of Americans are using cannabis to celebrate Valentine’s day

Published Feb 11, 2023 02:00 p.m. ET
Unsplash / Matt Nelson 

Save that money you’d normally spend on a fancy bouquet of flowers or box of chocolates. According to the latest research, many Americans over the age of 21 are planning to give cannabis to their Valentine, or incorporate it somehow into their special holiday plans. What might also come as a surprise is that parents are far more likely to choose this untraditional option.

The study was commissioned by Verano Holdings a multi-state cannabis operator and conducted by Wired Research surveyed 961 American adults between January 24th, 2023, and January 29th, 2023 and the results revealed how consumer perspectives and buying decisions regarding cannabis. It is now clear that at least in America people are garnering interest in cannabis products for all kinds of reasons from recreation to personal health.

Study highlights

These are just a few of the most impressive findings discovered as part of the poll.

  • More than 19 million American adults are swapping their traditional champagne for cannabis this Valentine’s Day

  • Almost one-quarter of all American adults believe that cannabis can help to improve sexual performance

  • 66% of men will be adding cannabis to their plans for Valentine’s Day

  • 57% of women are incorporating cannabis into this special holiday

  • 70% of Gen Z and Millenials will include cannabis in their Valentine’s Day plans

  • Only 57% of Gen X and Boomers will be adding cannabis to their plans for Valentine’s Day

  • 66% of Americans located in the Northeast will use or gift cannabis this year while only 55% in the Midwest, 61% in the East, and 63% in the South say the same, suggesting there may be a connection between accessibility and an Americans likelihood of incorporating cannabis into their holiday plans

  • Why are parents so much more likely to use cannabis on Valentine’s Day

    One of the most surprising discoveries made during this study is the fact that parents are much more likely to use or gift cannabis for Valentine’s Day than their childless counterparts, but there are many reasons why this could be happening. Some experts point toward the way that alcohol lowers libido, in many cases making sexual relations far more difficult. Others suggest the difference may be due to the amount of stress parents feel on a day-to-day basis.

    It’s also important to consider how cannabis has the ability to ease tensions and relax, without complete intoxication, a useful fact for parents who might not be child-free during this romantic holiday.

    Valentine’s Day offers a great opportunity for couples and potential partners to try something new together, and since cannabis is so good for inspiring intimacy, or at the very least, easing the nerves so you can enjoy these special moments together, it only makes sense to consider the power of cannabinoids and how they might help to elevate your Valentine’s Day this year.

    You never know it could just be just the thing to turn up the heat this holiday season!

    Cannabis enthusiasts dont want regular flowers for Valentines Day


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