Cannabis CEO Giovanti Humphries journey to success

Published Jun 28, 2020 09:00 a.m. ET
iStock / Talaj

The deep-rooted cannabis culture of the San Francisco Bay area is home for one of the brilliant cannabis entrepreneurs of today, Mr. Giovanti Humphries. The Haight Ashbury District was a fascinating area that he and his mom used to visit when federal legalization of the herb was destined to be many years ahead of the rest of the world. He especially enjoyed the free will spirit that the people of the area seemed to enjoy. As he grew older, cannabis became an essential part of his life, regardless of the federal legalization issues and concerns surrounding the plant.

His perspective

His love of Baker Beach in San Francisco and Lake Merritt in Oakland is alive, and they still remain his favourite and most unique places. The exposure to the cannabis culture in these places allowed him to have an uncommon perspective. His views on cannabis are that he perceives it as medicine and, most of all, as a means of bringing people together. He realized that he could call on his community, family, and friends as people who carried no stigmatization concerning the cannabis plant.

Life going forward

In 2017 Humphries became the CFO of a technology company that was hired to build a platform for the cannabis space. He left behind his comfortable place in corporate financing and embarked on a three-year journey. Humphries used his position to travel and began soaking up all information he could on cannabis as he visualized what the world would be like in an uninhibited cannabis world.

While travelling the world, he listened to stories from enthusiasts and patients, and he connected to universities and governments to let them show how he could be helpful in the cannabis space. Through this shared information experience, Humphries found his place, his niche. He found his true calling in life.

Currently, he is the Co-Founder and CFO of GW Holdings, a cannabis micro business focusing on the manufacturing and distribution of five brands. His passion for education and guidance, especially for the less fortunate is an advocacy position that he holds close to his heart. He sees cannabis education and his role as an advocate for the federal legalization of cannabis to be paramount. He likes working to educate first-generation college students and youth at risk.


The company stands for Goodwill. Humphries and his CEO have the vision to do the right thing in the cannabis space. He saw the building of a leading manufacturing and distribution company that holds a prime location in the downtown core of Los Angeles, and he wanted this in the cannabis space.

What is a CEO  in terms of the operation of this business for the entrepreneur? Well, Humphries looked for someone who had a successful purpose and reputation. He was searching for the same principle that comes embodied in the ethos of the company. CW Holdings stands for a commitment to fairness and equality.  It is what Humphries has always believed in, and he promises that his CEO and all employees are on the same page.


The company CW Holdings stands for energy and creativity in its offerings, remembering that the customer is at the center of everything that they do. This is how Humphries, a top cannabis entrepreneur, earns his living today.  He grew up around cannabis and found that the plant bought a calming effect on his somewhat turbulent life. Cannabis and the time he spent outside became great partners for his health and finance.

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