COVID-19 wasn’t enough to stop one chocolatier from creating edibles

Published May 31, 2020 09:00 a.m. ET
iStock / Creative-Family

Who in the world doesn’t like chocolate, and to add to that question, are there any cannabis users who would not agree to enjoy infused chocolate edibles at the end of a long day? Well, the news is that Wabi Sabi Brands Inc could be your best chocolate friend this summer.

The Calgary-based confectioner's four-year dream is about to be realized amid the COVID-19 virus that nearly destroyed many cannabis businesses. Todd Pringle, the president, and CEO is ecstatic that his company crossed the barriers, preventing him from realizing his dream when the U.S. and Canadian border was closed.

Wabi Sabi is an Alberta based company that focuses on the delicious cannabis-infused chocolate morsel that Pringle the chocolatier produces. Also known for developing topicals, the company is set on providing a luxury experience, whether edible or topical. The company uses high-quality Belgium chocolate that is odourless and tasteless made with cannabis oil from local Alberta Licensed Producers. Todd Pringle is a five-time Ironman finisher. The pain he developed in his left knee from competition led him to discover CBD to help manage the pain.

Learning virtually

Using laptops, cellphones, and iPads to complete this dream of Pringles, Todd enlisted the help of technicians in Buffalo N.Y. Pringle found the process tough due to the noise of the equipment, so he used a cellphone to "get inside the machine."

Illegal or not?

Pringle was quick to protect the name of the Buffalo company that provided the cross-border conference call regarding the operation of the machines for the cannabis infusion method. Under the federal U.S, law cannabis is illegal. He does feel that perhaps the secrecy would not have been as necessary if the transaction was conducted in Colorado, where cannabis has been legal for some time. Luckily the chocolatier was able to secure the needed production equipment before the US shut down cross border travel.


How does it work?

The machine is housed in a northeast industrial strip mall. The stirring arms in the vats are continually churning the white and brown chocolate before it is poured into the moulds. The process of infusing the delicious edibles takes about thirty-five minutes. Each treat on the conveyor-belt holds a THC prize in the center of each chocolate delight.

Ann Bernier, a quality assurance manager, tests the final product for its THC content. The edibles also get an X-ray to ensure that the proper consistency is ensured. The company is waiting for the federal sales license, which will enable the company to begin dispersing the cannabis-infused chocolate edibles in the fall. The chocolatier is going to have his machines produce 9,000 pieces of cannabis-infused edible chocolate delights.


Canadian cannabis laws regulate the allowable amounts of THC and CBD, which varies from chocolate bars containing 10mg and gummies with 2.5mg. The chocolatier from the western provinces will be providing delicious chocolate edibles with the regulated THC and CBD requirements. COVID 19 may have put frowns on many, but Todd Pringle promises to turn that frown upside down with his delicious chocolate edibles that are made in Canada.

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