Hall of Flowers Toronto Successfully Launched, Commits to 2023

Published Sep 22, 2022 10:50 a.m. ET
Source: Hall of Flowers

FOR IMMEDIATE RELEASE

TORONTO - September 22, 2022 - Hall of Flowers, the iconic, industry-leading cannabis brand and retail trade show, is pleased to announce the successful launch of the inaugural Hall of Flowers Canada in Toronto, September 13 and 14. With the attendance of over 100 exhibitors and 670 buyers, the collective purchasing power of more than 1475 retail stores was on site, representing nearly 70% of the cannabis retail industry in Ontario.

Hall of Flowers focuses solely on connecting cannabis brands directly with inventory buyers in an environment that reflects the industry and the plant's role within it. Along with certified buyers and premium licensed cannabis brands, the inclusion of provincial wholesale inventory buyers reflected the unique Canadian regulatory environment that Hall of Flowers centralised in Toronto last week.

“We are incredibly excited that both brands and retailers were able to make new relationships and look forward to doing it again next year,” says Krista Raymer, CEO of Vetrina Group and the individual who led the charge to bring Hall of Flowers to Canada. “The cannabis retail landscape in Canada is incredibly vast, both literally and figuratively. By bringing the Canadian cannabis retail industry under one roof, if only for two days, we facilitated what might take on-the-ground sales teams weeks, or even months, to accomplish.”

“We're happy with how Toronto turned out. Bringing a show to a new market is always stressful but the team did a great job.” says Dani Diamond, Founder of Hall of Flowers. “We'll definitely be back. Maybe earlier in the year, but now that exhibitors and retailers know what to expect we’ll be able to increase the show size and number of attendees.”

Notable sponsors and attendees included the Ontario Cannabis Store, Pure Sunfarms, Spinach, Canopy Growth Corporation, Heritage Cannabis, Collective Project, BZAM Cannabis, Thrive Cannabis, Sunday Market, Kinloch Wellness, Weed Me, Ayurcann, Medipharm Labs, Puffco, Motif, and Nuveev.

Dates for Hall of Flowers Toronto 2023 will be released soon. Follow Hall of Flowers on Instagram and LinkedIn for the latest updates.

About Hall of Flowers

Hall of Flowers delivers an experience that elevates the cannabis industry to a new level of cultural significance. The highly curated B2B trade event facilitates commerce and builds community across an expansive network of premium licensed cannabis brands and retailers annually in Santa Rosa and Palm Springs, California.

Hall of Flowers has offered compliant, onsite dispensary capabilities and open consumption and sampling at the Sonoma County Fairgrounds since 2018. For more information about Hall of Flowers visit www.HallofFlowers.com, follow along on Instagram, and stay up to date across LinkedIn.

About Vetrina Group

Vetrina Group is a cannabis consultancy that drives growth and profitability for retailers and producers in the North American cannabis industry. With more than 70 years of retail experience, their highly motivated, deeply experienced team team utilizes data to quickly uplevel existing and emerging retail environments. As customer journey experts, they understand the unique behaviours and motivations of critical target markets. Like many others, our work to destigmatize cannabis, the industry and its retailers through the use of education, technology, data is central. Learn more at VetrinaGroup.com and follow us on Twitter and LinkedIn.

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