Cannabis Wiki Expands Media & Technology Platform, Acquires Known Group
Cannabis Wiki & Known Combine to Offer Unique Content Flow Management Platform, E-Commerce and Technology Solutions
FOR IMMEDIATE RELEASE
TORONTO, ONTARIO - August 9, 2022 - Cannabis Wiki (‘Cannabis Wiki’, or the ‘Company’), a leading media and technology provider focused on global cannabis content marketing, has acquired The Known Group Inc. (‘Known Group’), a cannabis and wellness communications and marketing agency. The acquisition ensures Cannabis Wiki has the foundational partners in place to execute on an ambitious content marketing, media, promotional and public relations strategy to serve the global cannabis industry.
Founder and President of The Known Group, Jessica Moran will become the Chief Business Development Officer for Cannabis Wiki, and a Director of the Cannabis Wiki Board, while maintaining the role of President of The Known Group.
Purpose-built for the global cannabis industry, Cannabis Wiki was launched in 2018 upon legalisation in Canada and has become the leading cannabis-related content marketing hub that produces original video content, with over 2 million monthly impressions from international cannabis consumers and affiliated cultural and lifestyle groups, concentrated in North America.
The acquisition of Known Group positions the organisation to expand as an integrated, full-service public relations and content flow management (‘CFM’) platform, designed for the legal cannabis industry.
“When I created Cannabis Wiki and launched it in 2018, my laser-focus was on audience growth. At 2 million monthly impressions and counting, we are ready to accelerate our organic growth, and the merger with The Known Group will allow Cannabis Wiki to continue expanding our custom digital marketing platform, while adding core knowledge, products and services to offer our client base and large audience,” said Derrick Berney, Founder & CEO of Cannabis Wiki.
“The Known Group’s team of industry experts solidifies the expansion of our rapidly growing organisation, while providing the talent to execute on the development of this first-of-its kind CFM platform. Our solid digital and operational foundation, high-converting traffic and experienced team positions us uniquely for unprecedented growth,” Berney added.
“As another notable milestone for The Known Group, we are thrilled to join the Cannabis Wiki team. Bringing over 20 years of experience in marketing and public relations, with six in the cannabis industry, it’s important for me to deliver the best results to clients. Combining our efforts with Cannabis Wiki allows us to tap into a massive, targeted cannabis audience, that furthers client reach, supports conversions in a measurable way, and continues to lead in global cannabis marketing,” said Jess Moran, Founder of The Known Group.
“We can now provide access to the incredible platform on which we’re building the next generation of tools to support the global cannabis industry, with the ability to quantify and analyse actual return on investment to current and future clients, a desperate need in the regulated cannabis space,” she adds.
Driven by the Cannabis.wiki engine, targeted content flows directly from studio to consumer; an omnichannel solution that hasn’t been available to entrepreneurs and marketers until now. The unique CFM platform ensures content delivers a return on investment by connecting with highly-targeted international audiences. Full descriptions of Cannabis Wiki’s CFM platform, along with service offerings, can be found at corporate.cannabis.wiki.
ABOUT CANNABIS WIKI
Cannabis Wiki is a leading media and technology provider focused on global cannabis content marketing, executing on an ambitious multi-channel strategy to serve the global cannabis industry through their unique Content Flow Management platform. Purpose-built in 2018 upon legalisation in Canada, Cannabis Wiki has become the leading cannabis-related content marketing hub that produces original video content, with over 2 million monthly impressions from international cannabis consumers and affiliated cultural and lifestyle groups, concentrated in North America. Follow Cannabis Wiki on Instagram, Twitter, and LinkedIn, and learn more at corporate.cannabis.wiki.
About Known Group Inc.
Known Group Inc. was a group of passionate cannabis industry advocates with over 25 years in communications and digital marketing experience with key connections spanning media, healthcare, technology, cannabis and psychedelics. Their primary services included public relations, marketing, digital communications, and business development, landing their clients in Forbes, Canadian Press, Global, CTV, CBC, Healthline, The Globe & Mail, The National Post, High Times, The Fresh Toast, The Growth-Op, Mugglehead, Yahoo Finance, Huffington Post & more. Recognized as communications and cannabis trailblazers being listed as PR In Canada Top 40 Under 40, Top 50 Cannabis Heroes in Canada, Industry TrailBlazing Awards, Known Group are proud supporters of Athletes for CARE, Cannabis for Harm Reduction, and Crossing All Bridges Learning Centre.
About Derrick Berney
Derrick Berney is a Founder, serial entrepreneur, advocate, and community leader based in London, Ontario and is the founder and CEO of CannabisWiki, a leading media and technology provider focused on global cannabis content marketing, and their Conference and Expo in partnership with the Western Fair District. Derrick is also the Founder of Mien Tzu, Dance Hall Tours, Mobiletization, and is a member of the O’Cannabiz Advisory Board. Along with a 14-member team of developers, photographers, writers and editors, he is also a part of London’s RH Accelerator, helping local start-ups kickstart their ventures with capital, mentorship, and access to markets.
He is a prominent community advocate and thought leader having been seen in media outlets such as: CTV News, The London Free Press, The Financial Post, Yahoo! News, The Growth Op, The Toronto Sun, The Windsor Star, The Sarnia Observer, Greenhouse Canada, and 106.9 The X. As the Founder of the Black Entrepreneurs Group, Berney tackles barriers and builds opportunities for BIPOC Canadians in his hometown of London, Ontario and abroad.
About Jess Moran
Jessica (Jess), Founder & President of KNOWN, Public Relations & Digital Marketing Agency, & Chief Business Development Officer for Cannabis Wiki is a seasoned Marketing & Communications expert with over 20 years of industry experience. Jess’ passion for Business Development & Communications combined with her years of experience and work ethic make her an unstoppable force within the industry.
Jess is a PR in Canada Top 40 Under 40 & WOW Mom award recipient, and recognized as a Top 50 Cannabis Heroes in Canada. She is a prominent female thought leader in the Cannabis space having been seen in media outlets such as: The Globe & Mail, The Toronto Star, London Inc Magazine, The Growth Op, CBC, The Pivot Podcast, Humble & Fred Radio, Scaling Cannabis, Business of Cannabis, Canndora, The Haze Podcast, The Observer, Today’s Parent, Cannabis Industry Trailblazer, and Adcann. Jess sits on the board of a local Rotary Club, holds a Volunteer Marketing Director role with Athlete’s for CARE, she is a proud Autism sister and mother, fueling her passion for autism, neurodiversity, and special needs advocacy, which you’ll often find her tweeting about.