What to expect from B2B cannabis events
It’s the season of cannabis expos, conferences, and festivals, and as the ground thaws, celebrations unfold, with a wide range of unique presentations. Most might assume that all cannabis events would have something for lovers of the plant. After all, that’s what it’s all about. Passing joints, sharing knowledge, seeking education, and ultimately the experience, but not all of these coveted offerings are designed with the average consumer in mind.
Some of the most renowned events are B2B, and they are only for connoisseurs of a certain sort.
B2B meaning
B2B cannabis events are business-to-business productions, and they are typically designed to provide a space for green businesses, professionals, and investors to mingle, network, and explore potential partnerships. Here, you may find a different type of fun, with friendly competitions and modern consumption spaces, but it’s rare for these kinds of cannabis events to boast much in the way of content for the average consumer.
Services
Licensed producers in need of pest control services, tech setup, insurance, or employee education may find exactly what they’re looking for at B2B cannabis events. The same is true for those in need of full coverage insurance, licensing professionals, PR assistance, as well as any other number of business-specific services.
Products
At B2B events, you’ll find a wide range of unique product lines, just not the type consumers might hope for. Instead of bags of cannabis, packs of pre-rolls, and other delightful samples, there will be things like packaging, shelving, processing tools, sterilizing accessories, nutrient lines, grow lights, automatic watering systems, high-tech crop testing software, security methods, and so much more. All of which might be useful to licensed producers, dispensary owners, extractors, or even dispensaries.
Networking
One of the biggest perks of taking in a B2B event is the opportunity to participate in networking and socializing, both on the floor and in private. Some offer entire rooms, floors, or even meals to help facilitate these essential business conversations in a way that’s both comfortable and safe for all parties. Whether you’re making friends or business partners for life, it’s a great scene for those who are financially involved in the cannabis industry.
Education
You might think that most cannabis investors, business owners, and professionals probably know all there is to know about this incredible plant, but the truth is that there is always new information and a wealth of knowledge that has yet to be discovered. We learn through trial and error, which comes with time, and with so much data and science, it’s nearly impossible to know everything, no matter how skilled you may be. At B2B events, this education upgrade is often available for everyone, from growers to dispensary owners.
Consumption space
Yes, B2B conferences, expos, and shows are for the biggest, most integral players in the industry, but these folks also like to have a bit of fun, and one way they manage to do that is by visiting luxurious consumption spaces. Not all of these joyous gatherings have one, but those that do tend to go all out for the occasion providing everything from comfortable seating to rolling tables and in some cases, even accessories, devices, and merch from sponsors. They’re not guaranteed, which is why they must be taken advantage of at every opportunity, because despite some common misconceptions, some of the very best work can happen here.