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CANNABIS WIKI CONFERENCE & EXPO
CANNABIS WIKI CONFERENCE & EXPO
CANNABIS WIKI CONFERENCE & EXPO

Puregene is ready to help Goldcann to guarantee high-quality CBD in Mexico

Published May 17, 2022 11:00 a.m. ET
Goldcann

Puregene AG, a leading Swiss plant breeding company, has announced a signed letter of Intent with the top producer of CBD wellness products in Mexico, Goldcann. This country is home to one of the fastest-growing cannabis wellness marketplaces in the world, but it is also one of the most challenging for growers to succeed in due to its hot and dry climate that promotes high cannabinoid levels.

Staying under the legal THC threshold for hemp is difficult in most countries that reach high temperatures throughout much of the growing season, in particular, for those producers who are just learning to cultivate a whole new crop and navigate a young industry. It's on an incredibly fine line that is really easy to cross, but with a little bit of help from the experts and a dash of technology, the job can be a whole lot easier to accomplish.

The difference between allowable and illegal

The only difference between hemp and cannabis is the level of THC; both are Cannabis sativa. In the USA, up to 20% of the hemp grown each year must be destroyed for "running hot," which means that it has THC levels that go above and beyond the legally allowed threshold. Basically, a field of legal hemp can instantly become illegal cannabis overnight due to higher temperatures alone, and that is a problem for anyone wishing to build a strong CBD business in Mexico.

Goldcann is ensuring its success and avoiding a common hemp-related pitfall by working with Puregene. Through its innovative AI-driven program, Puregene AG will breed high-CBD cultivars that will produce crops that are guaranteed to fall within a previously agreed upon cannabinoid content range, helping Goldcann to maximize its value and stay legally compliant.

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CANNABIS WIKI CONFERENCE & EXPO
CANNABIS WIKI CONFERENCE & EXPO
CANNABIS WIKI CONFERENCE & EXPO

Purgene AG, upon regulatory approval, will also work with Goldcann to provide data and results to regulators and to utilize its data-driven technology, like its real-time monitoring platform, so that it can avoid some of the most common mistakes made by players in the US hemp market. The company has also promised to work with Goldcann's expert cultivation team to source, choose, and care for cultivars that will fall well below current thresholds put in place by the government of Estados-Unidos Mexicanos.

With the best genetics and the most sophisticated molecular breeding program in the world, an unparalleled proprietary trait catalogue, and applied key traits such as true hybrids, tetraploids, high water efficiency, low nitrogen use, and flowering time, Puregene AG will work to improve Goldcann's biomass production and its overall value while also implementing genomic prediction into the company's production system and connecting them directly to Puregene's information center in Switzerland.

Now that the country is looking to move forward with a legal framework for recreational cannabis, it's more important than ever before to build a solid structure for CBD in Mexico. Puregene AG, with its genetic and plant breeding program, is helping to establish the strongest foundation possible to advance the industry quickly, based on both the natural and regulatory environment.

Fighter and Flower Blessed and Flir Reenter the market as legacytolegal success stories
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CANNABIS WIKI CONFERENCE & EXPO
CANNABIS WIKI CONFERENCE & EXPO
CANNABIS WIKI CONFERENCE & EXPO

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