Key highlights for the 2019 Lift & Co. Cannabis Expo in Toronto

Canada’s Largest Cannabis Industry and Consumer Trade Show Returns to Toronto June 7 to 9

The Lift & Co. Cannabis Conference and Expo (Liftexpo.ca)—Canada’s premier cannabis business conference and tradeshow and one of the most important consumer and industry events in the world—returns to Toronto from June 6-9 at the Metro Toronto Convention Centre in downtown Toronto, Ontario.

From new data, to beer and other edibles, to investing, to sex and cannabis, and parenting and cannabis, this year’s lineup is both a reflection of the first year of legalization and a look-ahead to the next phase for the Canadian cannabis industry. Happening in June, this event will also set the stage for the upcoming first summer of cannabis legalization.

Lift & Co. this year also recently announced the launch Canadian Cannabis Week (CCWevents.ca), a seven-day series of cannabis events running from June 3 to 9, 2010, leading up to the business conference and Expo on the final weekend.

Quick Facts:

• The Lift & Co. Cannabis Expo Toronto 2019 Industry Day is on Friday, June 7, and the Consumer Weekend runs Saturday, June 8 to Sunday June 9.

• The Expo weekend features a full roster of speakers on the Main and Demo stages and more than 250 exhibitors, and four new expansive consumer-centric zones including a 10,000 square foot Vape Showcase. For recently-released Lift & Co. data on consumer vaping trends, please click here.

• The Company’s most recent Lift & Co. Cannabis Expo Vancouver 2019 in January was record-breaking with 60 per cent growth in exhibitors over the previous year—with many companies investing more than six-figures in their booth builds.

• This Toronto event drew more than 20,000 attendees in 2018.

Lift & Co. Interview Opportunities:

• Matei Olaru, Chief Executive Officer, Lift & Co. Recently named one of Bay Street Bull’s Top 30 under 30, and one of the Financial Post’s 2018 Top 20 Cannabis Power Players.

• Nick Pateras, Vice President of Strategy, Lift & Co. Pateras speaks across Canada and around the world on the topics of cannabis legislation, consumer packaged goods and the Canadian cannabis sector. He is also a cannabis educator at George Brown College.

• Additional speakers are available, by request.

Tickets for the Lift & Co. Cannabis Expo Toronto 2019 are available now and range from $25 to $65 (CAD). LCBC passes are now sold out!

LIFT & CO. CANNABIS BUSINESS CONFERENCE AND EXPO

TALKS AND PANEL HIGHLIGHTS

Lift & Co. Cannabis Expo - Friday, June 7 to Sunday, June 9

Artist renditions of Lift & Co. Cannabis Reviews

All weekend, Expo floor

Stop by the #ilLIFTstrations at the entrance of the Metro Toronto Convention centre. Inspired by a recent series on @liftandco Instagram, this is a series of Canadian artist renditions of real cannabis consumer reviews culled from lift.co, on-display in large scale portraits at the Expo. Check out Cara Vandermey’s interpretation of Sundial’s Zen Berry.

Silent Mode: Social Media, Cannabis and Advertising

Friday, June 8 in Room 204 from 11 a.m. to 11:45 a.m.

Brands and other industry players are struggling to make sense of what cannabis-related content can and cannot be shared in organic and paid social media channels. Currently, they are receiving inconsistent and ad hoc warnings about content, resulting in a lack of clear direction around what will or won't be approved for use. This panel addresses these topics, with the goal of finding common areas of alignment.

Moderator:

• Anne Gaviola, Economics & Money Editor, VICE Canada

Panelists:

• Kayla Rochkin, VP of Marketing, TREC Brands

• Angela Blake, Partners, Bennett Jones LLP

• Alessandra Hechanova, Manager, Digital Marketing, Canopy Rivers Inc.

Consumer Preference Trends in Edibles – All the Data You Can Eat

Friday, June 7 from 12 p.m. to 12:30 p.m.

During this session we will explore key areas of research focused on defining the ideal target consumer base across various cannabis categories using powerful demographic, psychographic and usage data.

Co-Presenters:

• Jon Kamin, Chief Revenue Officer, Lift & Co.

• Ashley Chiu, Strategic Growth and Risk Leader & Global SMR, EY

U.S. Expansion: Executing a Go-To-Market Strategy

Friday, June 7 from 3:05 p.m. to 3:35 p.m.

Learn how Canadian licensed producers can deploy capital into the U.S. market. Learn what makes Canada attractive in the eyes of U.S. investors. What do U.S. investors want to see?

Moderator:

• Eric Foster, Partner, Cannabis Practice Head, Dentons LLP

Panelists:

• Greg Engel, CEO, Organigram Inc.

• Morgan Paxhia, Co-Founder & Managing Partner, Poseidon

• Trang Trihn, Co-Founder & CEO, TREC Brands

• Jeannette VanderMarel, Co-Founder and President of Good & Green

The Second Coming: What’s Up For Grabs in the Consumables Market

Friday, June 7 from 4:15 p.m. to 5 p.m.

This session will address innovations in formulations, packaging and logistics, including how they’re dealing with Health Canada’s dictate that edibles and concentrates can’t be “appealing” to children.

Moderator:

• Jason Moscovici, Partner & Biochemist, ROBIC LLP

Panelists:

• Alana Burstein, Founder, Viv Spirits

• John Kaye, Co-Founder & CEO, Burb

• Peter Neal, Co-Founder, Neal Brothers Foods

• Tyler Robson, CEO of Valens GroWorks Corp.

Bedroom Cannabis: Sex and Other Intimate Delights

Saturday, June 8 from 11:45 a.m. to 12:15 p.m.

Speaker:

• Antuanette Gomez, Founder + CEO, Pleasure Peaks

CBD: Milestones, Myths and Down-Right Malarkey

Saturday, June 8 from 12:20 p.m. to 12:55 p.m.

Moderator

• Jodi McDonald, CEO, Keystone Labs

Panelists:

• Dr. Ina Dubinsky, Lead Scientist, MediPharm Labs

• Aaron Goldman, Chief Science Officer, DNALabs

• Steven Newmaster, Director, NHP Research Alliance

Parenting & Cannabis: The Moms Weigh In

Saturday, June 8 from 1 p.m. - 1:30 p.m.

Speakers:

• Aleksandra Jassem & Nikita Stanley, Co-founders, The Rebel Mama

Buds and Suds: The Future of Cannabis and Beverages

Saturday, June 8 from 3:45 p.m. to 4:15 p.m.

Moderator:

• Doris Miculan Bradley,Founder, The Canadian Association of Professional Cannabis Sommeliers

Panelists:

• Paloma Bentes, Head of Marketing and Product, mīhī

• Cole Miller, Director of Cannabis, Iconic Brewing Company

• David Pullara, Chief Marketing Officer, Hill Street Beverage Company

• Dooma Wendschuh, Co-founder, Province Brands

A Foodie’s Guide to Edibles: Fine Dining for Fun

Sunday, June 9 from 1:10pm - 1:40 pm

Speaker:

• John MacNeil, Corporate Red Seal Cannabis Chef, Zenabis

Blooms for Boomers: New Retiree-Friendly Strains and Products

Sunday, June 9 from 1:45 pm - 2:15 pm

Moderator:

• Terry Roycroft, Founder, MCRCI

Panelists:

• Dr. Alan Bell, Assistant Professor in the Department of Family and Community Medicine, University of Toronto

• Dr. Terry Lake, Vice-President of CSR, Hexo

• Christopher McGrath, Manager of Business Development, Atlas Biotechnologies Inc.

Cannabis, Clarity and Wellness: New and Overdue Treatments and Therapies

Sunday, June 9 from 2:20 p.m. to 3 p.m.

Speakers:

• Krystal Laferriere, Marketing Manager, Experion

• Sarah Medel, Director of Patient Education, GrowWise Health

About Lift & Co.

Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF) is a publicly traded technology company modernizing the cannabis industry.

Twitter, Facebook and Instagram: @liftandco