How SEO strategies can help budding cannabis businesses

Published Dec 10, 2020 01:00 p.m. ET
iStock / Blue Planet Studio

Not long ago, most advertising was on television, radio, or in print. As technology has advanced, this has changed, and now you find everyone and everything on the internet. It's a massive place, where there is enough room for all to show what they've got, but to get seen, every business needs to adopt new strategies, because these days it takes a lot more than a funny quote or photo on a sign to get the attention of millions.

This is where SEO strategies can come into play, as they can help ensure that your target audience can find you, but how they work, the benefits of using them, and how to get started is a bit of a mystery to many. Today, we're going to take you on a ride as we explore what SEO really is, how it works, and why it's so often the ideal solution for a budding cannabis business that needs more exposure to compete in the cannabis market.

What is SEO?

SEO, aka search engine optimization, and what it is, comes down to how consumers utilize search features on the internet. SEO is taking the appropriate steps to optimize online content. It contains search terms, words, and phrases that consumers use the most when searching for related information. Since search trends are continually changing, it is an ongoing process that never truly stops, but it is a useful tool with many benefits for businesses.

The benefits of using SEO strategies

Suppose you learn all of the SEO tips and tricks and implement them in the content creation for your business's website. In that case, it will increase the likelihood that your target audience will see you because the more you use it, the higher your ranking will be on search engines such as Google. When there are millions of pages on the internet, and that very first page on Google can only display a maximum of 20, some prime real estate can make a lot of money if you can land your website there.


The cost of doing business

Search engine optimization can be done using a few different SEO experts or platforms, all of which will offer a unique range of benefits depending on the package you choose. The cost of these services can range anywhere from $10 each month up to $300 depending on the level of expertise and hands-on assistance you might need to learn how to use the SEO tools as you get started. Sadly, you won't be able to use SEO strategies without some kind of cost, but the difference is more than worth it!

The future is now

Cannabis businesses are brand new on the scene, and it's a competitive market out there with very few options for advertising. As such, an invaluable process such as SEO can genuinely make a difference in a cannabis-related business's possible future. If you haven't cashed in on this fantastic advantage yet, then there is no time like the present because the trend is catching on, and everyone is leveraging the power by learning more about how search engines work.

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