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How cannabis brands can improve their ranking on search engines

Published Apr 1, 2023 09:00 a.m. ET
Unsplash / Benjamin Dada

Competition is fierce in the cannabis industry. As it grows and evolves it’s becoming harder for brands to stand out in the crowd, particularly in regions where advertising is highly restrictive and limited. One great way for cannabis brands to get noticed by their target audience is through online searches, but those that really want to improve their visibility must go the extra mile to optimize their digital presence.

Cannabis brands that do this well will have the ability to appeal to more customers and grow over time. However it isn’t always easy, and for many, it’s nearly impossible to know where to begin without hiring an expert to lead the way.

In this article, we’ve compiled a list of 5 proven strategies that can ensure your cannabis brand will rank higher on search engines.

Keyword research

Every single time someone searches online for the answer to a question, the exact words they use are logged and compiled to create databases of keywords and phrases. Improving your search engine ranking may be as easy as conducting keyword research and using the results to better reach your target audience. These keywords can be incorporated into everything from website content and product descriptions to social media pages and other online marketing materials, to help search engines get a better understanding of what your brand is really about and improve your visibility when people use them

High-quality content

Cannabis brands that really want to improve their search engine ranking should be focused on providing high-quality content that is relevant as often as possible. Blog posts, videos, articles, social media posts, and other types of content should be informative and to the point to establish your brand as a trusted resource for information. If you do this and include keywords used by your target audience, you’ll attract way more customers to your website.

Social media presence

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Establishing a healthy social media presence is critical to improving your brand's search engine ranking, and it helps to use as many as possible. With so many options including Twitter, Instagram, Facebook, and TikTok, it’s easy to drive traffic by adding links that will bring potential customers to your website. These platforms are also great for engaging with your audience and building a trusted reputation which will improve your brand’s ranking for many years to come.

Link building

Link building is another great strategy for improving your search engine ranking is link building which means getting other companies and websites to post links that will bring traffic back to your content. Once you have a healthy support network of high-quality links from websites in your industry, be it on blog posts, infographics, or online communities search engines like Google will consider your brand to be reputable which should quickly improve your overall ranking.

Website optimization

Last but not least it’s important to spend time optimizing your website for search engines, by adding those target keywords we mentioned earlier to everything from your page titles and meta descriptions to alt tags. It also helps to make your website as mobile-friendly as possible, ensure it loads relatively quickly, and design it in a way that makes it easy for visitors to navigate.

Improving your cannabis brand's search engine ranking is a crucial part of growing your company online. By staying committed to conducting keyword research regularly, creating high-quality content as often as possible, engaging with your target audience on social media, building links, and finally optimizing your website, you can successfully improve your visibility online, establish your brand as a leader in the industry, and drive growth that will continue to pay off for many years to come.

Integral groups that cannabis advertising campaigns often overlook
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