Digital marketing has become a primary focus in the cannabis industry

Published Apr 30, 2020 01:00 p.m. ET
iStock / NicoElNino

The world has become enthralled with the internet looking for articles, products, and well, just some distraction from the dreaded COVID-19 virus. Things as we know it have changed with no warning, so it makes sense that everyone is looking for things to do, even if it is just a short article to read on the web.

So, what does this mean for places like the cannabis business? There has always been online shopping, and we do tend to go to Google for most of our information, which that prompts websites to pop up in the search engine.

This an open door for digital marketing, but by law, the cannabis industry is denied by everyday marketing. There are some forms of digital marketing that they can still benefit from. For those that do not have digital marketing and branding in place, this would be the time to put some cash into paid marketing.

Social media platforms

  • Twitter
  • Facebook
  • Instagram
  • LinkedIn

There are copious amounts of advertising that will reach thousands of people if you sink the time and money into your branding strategy. Many companies are pulling back a little as we are in some very uncertain times, but with the amount of web traffic out there, there is no better time than right now to dive in. Staying engaged with your customer base through social media at a time like this is very significant.

If you have not already started, it would be a great idea to get started with brand focusing getting that digital marketing out there for people to see. Working on getting in the mod of branding and getting the paid media space is optimal for your company.

At this time, the majority of dispensaries have their customers order online to deliver or curbside pickup, so more then ever, more people are hitting the websites. This is an excellent marketing strategy you can have deals for new customers. Show off your great list of edibles and oils and dry flowers. Give some little bits of other news like how you are keeping your customers safe that builds trust. Cannabis podcasts are a great way to reach out to your customer base.

There are many ways that companies can be creative and engage. Interaction with your client base is a great way to create a good relationship that makes them come back to you as a trusted source for there needs. Everyone is eager for news and entertainment. Anything to bring a smile or save a little cash. Maybe waving the delivery fees or giving a discount and giving tips on how to consume cannabis safely in these times.

Cannabis is an essential service, so that means the services they provide us with are meaningful. The economy is taking a blow right now, which means digital marketing might not be as costly as you would think. At this time, everyone needs something to cure the board, so making people laugh is essential to everyone, and it is memorable, and that’s what you want, is to be impossible to forget. Reminding everyone that we will all get through this means more than you think.

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