OUR MISSION As a boutique, family-owned small business, we pride ourselves on creating a healthy environment for our employees, clients and our community. Because of that, Santa Cruz Naturals places a high priority on product sourcing and quality. We partner with individuals and companies in alignment with our ethos and who go above and beyond to bring amazing products to our shelves. Companies that practice conscious cultivation, use organic, wholesome, and ethically sourced products are just a few of the standards that we expect from our partners. By supporting our organization, you are supporting local cannabis growers, connoisseurs, artisans and small business owners throughout your community.